François Rommel
Collaborator · TotalEnergies
Case study · Energy & utilities
Published June 2, 2026 · Updated July 21, 2026
TotalEnergies
Thousands of SEO pages refreshed manually at 4 hours each, two articles a day. Draft & Goal replaced the math — without replacing the team.
1,200%
Productivity gain on SEO content
92%
Reduction in annual content cost
24/day
Articles, up from 2
“You can't imagine how much time I save by using Draft & Goal. The information is ready as soon as I open the dashboard.” — François Rommel · TotalEnergies
The challenge
A global energy company with thousands of regional SEO pages, regulated language, and multiple markets — all refreshed by hand at roughly four hours per article. With content demand outpacing team capacity, every delay meant lost rankings and missed revenue opportunities across dozens of territories.
The approach
Agents crawl the sitemap, audit each page against quality criteria, cross-reference keyword opportunity, rewrite where it moves the needle, and publish to the CMS after human approval.
The outcome
Output rose from two articles a day to twenty-four, content cost fell 92%, and the team shifted from manual refresh to oversight and strategy.
Project collaborators
TotalEnergies collaborators
The TotalEnergies team members who collaborated on this initiative.
Pierre Pouliquen
Collaborator · TotalEnergies
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